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Step Up and Grow – How to generate more business (Getting others to tell your story)
September 27, 2016 @ 6:00 pm - 8:30 pm
In September we will be joined by John Niland www.vco-global.com, he is best-known as a conference speaker specialising in creating opportunities via better conversations.
How to Generate More Business!
Getting Others to Tell Your Story
6pm – 8.30pm, 27th September 2016
Your opportunity to master word-of-mouth marketing!
The business benefits are clear: learn how to cultivate relationships with prospects and customers.
In this 1.5 hour session, you will discover:
- How to generate word-of-mouth referrals
- Effective ways to attract clients
- Hints and tips to help you build better business relationships
Guest Speaker – John Niland
Getting Others To Tell Your Story
Some years ago, we moved from an economy in which we sold our skills and expertise to one that is based on cultivating relationships with clients.
Now we are in the middle of yet another move: as busy decision-makers simply don’t have time for all the relationship-building that we would like to do with them.
They will only see you if you can contribute some pertinent insight into the challenges they face. Usually, you have to be recommended.
So how do we get these recommendations? One of the most effective ways to attract clients and generate word-of-mouth referrals is to add insight that reframes client problems, rather than talk about the “unique solution” we provide. This makes it much easier for others to tell our story.
About John Niland
John is a popular speaker at international conferences, professional meetings and webinars, John blends humour and practical tips to energise an audience.
A selection of events in recent years:
- World Executive Search Congress, Las Vegas, 2015
- IPSE meetings, London, 2012-‐2015
- WIN leadership conference, Rome 2015
- EFIP Roadshow, Berlin 2015
- Trend Micro Sales Conference, Italy 2014 APMP UK, London,
To name just a few…
