#TopTipTuesday
Encourage Tourist Trade
It’s summer, tourist peak season. Remember to make the most of tourist trade, take your business to the universal masses.
Why not: Consider a pop up shop, festival or outside event and promote on social media. For ideas visit www.stallfinder.co.uk.
Trades
Top tip from our clients who work in construction and trades, make the most of the longer days. Summer is time for change! Many home owners use this time to clear out their gardens and renovate their homes for that BBQ season. Be prepared for one of the busiest times of the year, the August bank holiday weekend.
Why not: Update your listings on sites such as Gumtree and some of the traders sites, (ensure you include your location, the postcodes and areas you cover.) Spruce up your online profiles and connect with people online, (ensure you list all your skills and qualifications.)
Spruce up your profiles
Give your LinkedIn and Social Media profiles a summer make over. Update any skills, qualifications and any experience or achievements to encourage people to endorse and recommend you. Review keywords to ensure you are making the most of opportunities.
Why not: Update your customer personas; review, refresh and revitalise your marketing.
Social Media Savvy
Summer is a great time to connect and re-connect with your audience.
Remember, communication is a 2 way process, we encourage you to get people engaging with your posts.
Why not: Ask questions! Encourage engagement and involvement, use popular topics. Get noticed! Use personality filled content. Be fun! Use images, share photos and videos of you and your team.
Concentrate On Content
According to research undertaken by NY Times study on the Psychology of Sharing;
78% of respondents said they share information online because it enables them to stay connected to people they may not otherwise stay in touch with.
Remember, step into the shoes of your customers, fall in with their problem, think about what is important to them.
Why not: Use this information and tailor posts to them, share content and posts which are relevant and they want to share!
Re-charge your batteries
Make the most of mobile apps and wi-fi. Review, relax and revitalise your business and most importantly yourself.
Don’t forget to re-energise yourself, it is important take time for you. Book your hols we recommend at least a 10 vacation or a long weekend.
Why not: Take a longer lunch break and work from a park or open space. For ideas visit our #sundaystroll posts on social media. The UK is a beautiful place with some real hidden gems.
Fancy more fun, business tips?
Want more interactive advice?
We are running a special funding session on 16th August at CAN Mezzanine as part of our Summer Academy.
Thinking of funding this summer?
Find out more about Start Up funding to grow your business, click the link below and book into one of the sessions.
Enjoy your Summer Fun!
Written by: Janice Beckles, Enterprise Specialist at B Consultancy Ltd.
jb@bconsultancy.co.uk 07737 018367